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Anyone Ever Used Esurance?

A friend of mine at work today was comparing some auto insurance quotes and the one that came back from Esurance was ridiculously lower than the others. He was wondering if they were lowballing all the other offers to gain market share and I had no idea. In fact, I was under the impression that Esurance was an insurance search engine and not an actual underwriter.

something is weird…

6months of coverage (same coverages and deductibles…)
Progressive: 1215.00
Geico: 970.00
Esurance: 709.00

You think they are trying to capture some market share and underbidding a bit?

Thoughts anyone?