Walmart and American Express Introduce Bluebird – An Alternative to Debit and Checking Accounts
The banking landscape is changing, and free checking accounts are becoming harder and harder to find. In an attempt to capture those customers who may feel that they need to unbank or seek an alternative to traditional banking which is becoming more and more expensive, Walmart has partnered with American Express to offer a new card, billed as an alternative to debit and checking accounts, called “Bluebird.”
Dan Schulman, group president, Enterprise Growth, American Express states, “Bluebird is our solution to help consumers who currently may be poorly served by traditional banking products. It allows them to easily and safely move, manage, and spend their money. In an era where it is increasingly ‘expensive to be poor,’ we have worked with Wamart to create a financial services product that rights many of the wrongs that plague the market today” (Walmart)
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