What Does Your ZIP Code Say about You?
Every few months, I receive coupons for baby formula in my mailbox — despite the fact that my only child is now 10 years old. I also receive the random copy of America Baby. And, until recently, I had no idea why Family Circle started showing up at my house monthly.
Now, though, after reading stories on CNN Money and NBC News, I suspect that these are attempts at marketing based on my ZIP code.
You probably already know that information in your credit report is used to market items to you. Credit card issuers, personal lenders, and insurance companies all use information garnered from your credit report to send you marketing mail. But your ZIP code can also provide information to marketers that use “big data” to get information about you and your habits.
(click here to continue reading…)
{ 9 comments }

One of the most frustrating things in life is being unemployed. This is especially true if you want to work, but you are unable to find a job. Even though the
One of the great things about technology is that you have the opportunity to make money in new and different ways. You can even find
There is a battle raging right now about the
I’m not a big fan of moving. Every year for the first six years of my marriage, I moved. We moved across the country twice, and we moved houses in town. It was not pleasant. However, we’ve been in our current home for almost six years, and mu husband is applying for university jobs.
With the Federal Reserve engaged in an asset purchase program designed to increase the money supply in an effort to stimulate the economy, many are starting to worry about
One of the more controversial (at least in financial circles) items to come out of the budget recently proposed by the Obama Administration is a cap on retirement accounts.
College graduation is rapidly approaching for many students. Soon, graduates will be starting new jobs, and learning about how to operate in the “real” world. They will be leaving

