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Bing Rewards Program

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It’s been no secret that Microsoft has been sitting on a pile of money. It’s also been no secret that they are continuing to lag behind Google in the search engine wars. So what happens when a company with deep pockets wants to win really badly? It spends money. For quite some time now Bing has gone on a spending spree to get its name out there. From radio ads to reward systems, they’ve been spending a ton to get more market share and the latest incarnation of Bing rewards is no different.

Updated to reflect new year’s promotions.

Rewards

The rewards are OK – 100 Microsoft Points for Xbox 360 for 125 credits, $2.50 Amazon.com gift card for 275 credits, $5 Amazon.com gift card for 525 credits, and a few other ones that are about that same level (100 credits it worth almost a dollar’s worth of rewards). The rewards catalog is a little ho-hum at the moment (lots of contests) but considering it’s hardly any work whatsoever, who wouldn’t want $5 at Amazon?

Earning Points

By far the easiest way to earn points is to refer your friends. You get 125 points per referral, which is probably worth around a dollar. The second easiest way is to visit their Discover page and just click on the different point offers (most of which are 1 point) to pick up a few points. Finally, when you search using Bing you get 1 point for every two searches for up to 10 points a day. You can cheat by using this auto-searcher to search for you after you’ve logged in. You get up to 10 points by searching until March 31st (it was extended after last year).

We’ll see if this program expands because at the moment it’s a little pedestrian.

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8 Responses to “Bing Rewards Program”

  1. Shirley says:

    I still like Google better! ;-)

  2. Where is the link to sign up? :)

  3. dsaj says:

    Hey Mylindaelliott – Here’s the link: http://www.bing.com/rewards . Amazon cards rack up fast!

  4. Hello Jim,
    So there isn’t a dedicated link for each person? I thought you got points for referrals.
    Thanks,
    Mylinda

  5. JQ says:

    Thanks for the tip! Did not know this rewards program existed.

  6. Yichuan says:

    They used to have a lot more rewards, like Restaurant.com certs and American Airlines miles. Somehow, they pulled these down recently.

  7. Strebkr says:

    I wonder if they will beef up the catalog a bit?

  8. pnkyalln says:

    The moment I redeemed my rewards I was unable to continue earning rewards. I think they shut me down because I redeemed 2 papajohns gift cards $10.00 each, great stocking stuffers for Christmas.


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