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BVC #3: NURU Personal Finance Cards Video Review [VIDEO]

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The topic of the third Bargaineering VideoCast is a three-minute product review of the NURU Personal Finance Cards.

Since I read a lot of personal finance content, from blogs to magazine articles to Google Finance bboard pump-and-dump spammers, I’m not the target audience for these Nuru cards. My wife, who is also quite knowledgeable by osmosis, doesn’t spend all day reading this stuff so I asked her what she thought about the cards.

The cards are really good for someone who wants to learn basic personal finance, simple enough not to confuse and they’re good to educate you enough to get you on the path on learning. They’d be good for young people about to graduate college because you need to know all that information and you probably don’t know where to go to find it. It lets you know what you don’t know.

I posed my concerns about the $6.99 price point to Crystalee, one of the members of their marketing department, she made a good point:

One of the salient features of NURU knowledge deck cards is the fact that their hand-held size and key ring make them easily portable. They fit in virtually any pocket of a bag, jacket, jeans, etc. and are meant to be used as a quick-glance knowledge source, like a mini Personal Finance 101 class for anyone willing to pay a $6.99 tuition.

Although an introductory book could include the same information that is presented in our deck, it would not be in the same helpful portable shape/size, and nor would it have the upbeat tone that we make sure to use in NURU cards. We want our decks to reach people at different stages in life and commit to distilling the world’s best information for them.

Like I said in the video, leave a comment and I’ll give away the deck to one lucky commenter next Sunday (March 22nd)!

Please let me know what you think and thanks for watching!

{ 20 comments, please add your thoughts now! }

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20 Responses to “BVC #3: NURU Personal Finance Cards Video Review [VIDEO]”

  1. Doug S. says:

    I’d like to look these over and then pass them on to my son.

  2. charles says:

    I just stumbled onto this site. I liked the video and if I am not the lucky winner, I’ll probably go out and buy a set of the NURU cards.

  3. charles says:

    I just realized I didn’t really comment. I consider myself woefully ignorant in the personal finance world. These flashcard type things seem like they would be helpful to me. I noticed on their site that they have a number of different topics for the cards. They do look interesting. thanks

  4. I personally wouldn’t spend money on something like that when you can find all the info you need on the internet for free, but I guess if you wanted something small to carry around with you then those card would be ok. Anyway, good review and glad you’re doing little videos now!

  5. Millie says:

    I want in on this contest! My younger brothers need this!

  6. George says:

    I would love this deck, I am the personal finance “guru” of my friends and this deck would be great to shore up anything I don’t know and help explain some of the personal finance topics I help them with.

  7. Eric N. says:

    Weird yet intriguing…

  8. I like the concept… I wonder if an app for iphone or blackberry would be just as portable and more informative?

  9. Lisa says:

    Thanks for reviewing these. Having realized about a year ago that I didn’t understand personal finance beyond the basic checking, savings, and credit card. (Apparently I slept through my college finance courses.) I don’t think I can be successful if I don’t even know what is going on!
    Since then, I spend a little time each day trying to collect information on this topic. Most of the time, about half of what I learn/read/hear is in lingo that I don’t know. These cards sound like a great mini reference that could be very useful for exactly those times.

  10. Ron says:

    My wife and I have one who graduated college last year and three in college now, and two in high school. (blended marriage) For the kids in college now, these would absolutely become a valuable asset. They are always asking us about personal finance. Thanks for the exposure to these cards. Your video could use a little more volume.

  11. Diane says:

    Thanks for the review of the NURU Personal Finance Cards.

    I’ve read a lot of books & done a lot of research online on personal finance. I’ve been trying to teach my 2 sons (22 & 17) as much as possible on this topic.

    I think these cards would be great for both boys to give them an overview of personal finance (from someone other than Mom!) & encourage them to do more research on the topic.

    Thanks for the giveaway!

  12. Yuui says:

    These cards look like a nice easy way to get started learning about personal finance. Searching on the internet takes a bit of time and guesswork while books prove to be even more difficult. A flash card packet thing like this looks easy and fun and would help out beyond the college folks.

    There are a lot of those out there who aren’t exactly the reading type and unfortunately they get left behind. I found this especially true with my coworkers at the Chinese restaurant. They want to learn more, but the task seems too daunting for them – imagine learning organic chemistry. At set of cards like this will ease them in the right direction.

  13. VP says:

    Looks handy to have around.

  14. anita says:

    The cards seem like a great idea!

  15. Daniel says:

    I don’t buy the selling point of “key ring and hand-held size”. It’s a gimmick that will never be used. Are there really people who find will suddenly find themselves in desperate need of a “REIT” definition, only to look in their pocketbooks or on their key ring and think “wow, thank God for my hand-held NURU cards with convenient key ring holder!”?

    Not saying the cards are bad, mind you.

    I like the video review Jim, maybe you could do some video reviews of some personal finance books and magazines?

    • Jim says:

      Thanks for the suggestion, I thought about doing that but at the moment my video camera doesn’t have a high enough resolution to really facilitate books… but it’s on the mind, thanks for the suggestion!

  16. Kevin says:

    I thought this was a well-done video and some good comments on the nuru cards. I think the last poster had a good idea – goiod for the kids. I teach personal finance and I’d like to see a copy of these. Actually $7 sounds reasonable.

  17. Lynn says:

    Cool idea.Flash cards for Adults : )

  18. Sheriff says:

    Jim,

    New to your site-great job! I personally like the idea of having a stimulating financial package that I can carry around in my pants and whip out to impress those financially in need of help (“Financial Viagra” you might call it). Mind you, I believe in equal opportunity but personally only work with the female population. You might send one on to Capitol Hill as they seem a little limp in their stimulus package to this point. Cheers.

    The Guru of Nuru


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