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Your Take: Providing ZIP Codes at Stores

Posted By Jim On 02/25/2011 @ 7:51 am In Credit | 78 Comments

The Supreme Court of California recently ruled that retailers do not have the right to ask for a customer’s ZIP code [3] because a 1971 state law prohibits a business from asking credit cardholders for personal identifying information.

I’ve personally never minded when the cashier asks me for a ZIP code but I know a few people who don’t like it. They are concerned that it invades their privacy and they don’t see the purpose of providing it, I agree with them on both counts. That said, if push ever came to shove and I didn’t want to give my real ZIP code, I’d just make one up. I doubt my credit card would be declined though I’ve never put it to the test.

Is this something that concerns you or do you think the privacy issues are overblown?

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[3] retailers do not have the right to ask for a customer’s ZIP code: http://www.cnn.com/2011/US/02/10/california.credit.zip.code/index.html?hpt=T2

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