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Carnival of Marketing

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Hosting the Carnival of Marketing was a little bit different than your usual hosting of a Carnival, instead of really getting many submissions, the host is expected to go out and find some good bits of marketing knowledge floating out there. Not being used to this paradigm, please accept my apologies for taking a little while in getting this out there.

This Carnival of Marketing will take a more online feel as being one with an online business, the idea of search engine optimization, social media networks, and other inherently “online” models are of greater interest to me.

Without further delay, please enjoy a few choice articles I’ve found helpful this week:

Andy Beal, Marketing Pilgrim, weighs in on the Time Person of the Year. I wonder why no one I’ve read has mentioned the fact that in most instances, magazines only catch wind of ideas after they’ve peaked. That is to say, since Time Person of the Year has decided to focus on user generated media, is it going to crash like Amazon after Jeff Bezos was named Person of the Year in 1999? Beal’s title of the article, Obituary for Web 2.0, may be a hint at that.

Interesting in knowing how much a click is worth? Ian Lurie and Conversation Marketing came up with a handy calculator. (Found via Business Opportunities Weblog)

Understanding social media and how it can be a part of your marketing efforts was one of the topics on hand at SES Chicago, if you’re interested then WebProNews has some informative posts and videos on the subject of using social media and how not to get egg on your face. On the flip side, with the increasing popularity of social media sites like Digg and search engine optimizers taking advantage of them with linkbait and the like, we’re now starting to see a little bit of backlash with SEO sites getting kicked out.

Enjoy!

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4 Responses to “Carnival of Marketing”

  1. Lee Odden says:

    The removal of some SEO sites might have to do with linkbaiting and other aggressive tactics, but other SEO sites are being targeted arbitrarily simply because they are high profile – like ours.

    There’s one very, very prominent SEO blog that I know that is being targeted simply because “SEO” is in their domain name.

  2. jim says:

    I may have been unclear in how I stated it but what I meant was that you have some SEO sites linkbaiting and being aggressive and then the backlash just painting all SEO sites with the same brush and catching the innocent with the guilty.

    Either way, I don’t think that a socially driven site like Digg should even have to kick out sites and hand-edit stuff, the wisdom of the masses should drive the content.

  3. noah kagan says:

    You Rule! This was great and showed me some stories I have not seen. Thanks for hosting and I hope you had fun.

    Noah

  4. Lee says:

    Gotcha Jim, thanks for the clarification.


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