If I lived in a city with decent transportation options, I probably wouldn’t own a car. If I lived in a city with decent transportation and ZipCar, I definitely wouldn’t own a car. As it stands, we live in the suburbs so a car is a must but I am a little jealous of my friends who don’t have to take care of a 4,000 pound piece of metal on wheels. It also appears like I’m not alone. This article about the cheapest generation, a somewhat unfair characterization, mentions how Millenials aren’t buying cars and houses like their predecessors. It made me wonder about the economics of Zipcar and whether it makes sense financially, even if it’s not practical in our situation.
ZipCar is a service where you can rent cars for a very short period of time. You join their service, which involves a driving record check and a 94% approval in 24 hours, and are issued a card. You use that card to reserve cars that are (hopefully) distributed around your local area. You rent by the hour or by the day and can do so entirely online, which tells you whether there are cars there. It’s basically a la carte car rental. The technology is actually pretty slick, you do everything with the Zipcard.
ZipCar is very well represented in cities but you’d be hard pressed to find them out in the suburbs, though there are locations. For example, there are no Zipcars in Columbia, MD where I live and the closest one is at the University of Maryland, Baltimore County (next closest is in Baltimore or Washington D.C.). That’s not a viable option for me and it’s likely the case for folks living in the suburbs. If you live in a city, chances are you’ll see one nearby.
So would it make sense financially?
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