Whether it’s through rewards programs or special invites, companies often tout an appreciation for customer loyalty.
Yet, every few months, I find myself challenging my Internet service provider over a “promotional offer” that has expired, which means I’m paying more than new customers.
It’s become a pretty standard call, and with a little negotiating, I can usually get them to bring my bill back down. But recently, this made me wonder: Do loyal customers actually get treated better?
Customer loyalty undoubtedly has great value for companies. But what about consumers?
Do consumers actually benefit from staying with a company or institution for a long time? Is there any added benefit to your loyalty to a company, or will a business exert the same amount of effort on any customer?
I spoke to a few professionals and experts to find out.
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