Every few months, I receive coupons for baby formula in my mailbox — despite the fact that my only child is now 10 years old. I also receive the random copy of America Baby. And, until recently, I had no idea why Family Circle started showing up at my house monthly.
You probably already know that information in your credit report is used to market items to you. Credit card issuers, personal lenders, and insurance companies all use information garnered from your credit report to send you marketing mail. But your ZIP code can also provide information to marketers that use “big data” to get information about you and your habits.
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