Taking a family vacation to a Disney theme park was once an affordable escape. Sadly, that’s not the case anymore.
The price of admittance into the Magic Kingdom has jumped up to $105 per person ($99 for kids ages 3 to 9) — a far cry from the $3.50 it cost to get in when Walt Disney World opened in Orlando in 1971.
And it could get more costly, effectively locking out middle-class vacationers.
In a story that certainly got me thinking about my experiences at Disney theme parks, the Washington Post reported:
“For America’s middle-income vacationers, the Mickey Mouse club, long promoted as ‘made for you and me,’ seems increasingly made for someone else. But far from easing back, the theme-park giant’s prices are expected to climb even more through a surge-pricing system that could value a summer’s day of rides and lines at $125.”
Now let’s be clear. Disney says it’s just studying surge pricing and has not decided to adopt the plan to charge more on its busiest days.
But it certainly hasn’t been shy about boosting ticket prices, having done so 41 times of over the last 40 or so years.
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