Dealers Use Black Book Pricing Information
So you go into a dealership armed with the Kelley Blue Book value of a car thinking you have all the information? Wrong. Dealers use the prices listed in the Black Books published by the National Auto Research (NAR) Division of Hearst Business Media Corporation, located in Gainsville FL, and those prices are usually under those of the trusty KBB. These Black Books have weekly, monthly, bimonthly, and annual editions and they’re seen as the most accurate price guides in the entire auto industry. They contains the real information you need when you want to talk to a dealer on an even playing field.
Short of subscribing to the Black Book site itself (it’s meant for dealers, not shoppers…), I’m not sure where else you can get that sort of pricing information. Granted, it’s only one other price point but I think it’s important to know and understand that dealers are using a number other than the one you may think they are.
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There are 2 comments, add your thoughts now!
If the Black Book were the “most accurate…” price guide, then the figures would be available to people outside the industry too. The fact that they are not available to consumers denotes that it is intended only to increase profit spread to the dealer, not assist consumers in accurate pricing. Kelly Blue Book tells you what you can reasonably expect for your trade, what you can sell it outright for, and what someone else would pay the dealer for it. It gives everyone an even playing field as far as dealer profit and consumer savings.
In response to Sean,
Actually, yes you can access black book via internet. Your just a typical consumer that doesn’t want to face the realilty that cars don’t hold their value that strong. KBB is an excellent “guideline” for consumers, but they aren’t at the auctions day in and day out buying and selling. If KBB is so great why don’t they have a “Print Check” icon on the top right of the screen? A car is only worth what people want to pay for it.
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