Comments on: Folgers Coffee: Magic Shrink Ray Makes More From Less

By: Sue deRada

Sue deRada — Sun, 04 Dec 2011 17:02:00 +0000

I have written to Folgers (Smuckers) three times asking about the aroma, taste, weakness- changes in the quality. They have enraged me by not owning the change. There is something much different with their Columbian coffe:

Price: from $6.99 to $11.99
Taste: weaker. I beleive the ground is finer which requires you use more coffee

Aroma: is absent, in fact it smells of a chemical, propylene glycol, which they may be adding as a moisturizer to keep the grouds from flying around when you try to measure it.

Body: has changed and no longer has that strong, dark Columbian body which could be because it is so finely ground that the water isn’t able to extract the body from a flake instead of a drip ground bean.

I have tried to appeal to them to maintain their old quality, body, aroma and they have not been interested in doing so

I have switched…Goodbye Folgers…sure do miss “waking up to Folgers in my cup”

We should ban together to demand it return…would like to “wake up to the way it used to be.”

By: pfs

pfs — Wed, 30 Nov 2011 23:53:51 +0000

Like the old saying goes, less is more.

By: sfabide

sfabide — Tue, 01 Nov 2011 17:06:47 +0000

I don’t moderate the truth.

By: sfabide

sfabide — Tue, 01 Nov 2011 17:05:37 +0000

They have changed the flavor, I called and complained, they sent coupon for discount but I’ve been drinking Folger’s coffee for 40 years and this is not the same coffee so I have switched to try and find the flavor that I loved and enjoyed so much. Don’t need coupons, don’t want it–they say flavor same ut I don’t believe them.

By: Mike

Mike — Tue, 08 Feb 2011 18:59:48 +0000

Yeah, just bought the used to be 3 pounder, it shrank to 2 lbs 1 oz. And now it is more expensive and has shrank to 1 lb 11.8 oz. They claim on their facebook page, that it is a new roasting process, I say bull and we will see if others do the same, if they do then we have caught them in another lie.
It’s time for all of us to quit tolerating being shorted!!!

By: Diana

Diana — Tue, 18 Jan 2011 21:21:17 +0000

Gosh, I guess we’ll have to find different coffee. Folgers has been our brand for 25+ years and now the taste is off. We tried 2 different cans and 2 different coffee makers and 2 different filters, a total of 6 pots and not one came close to the old flavor. How many customers does a company have to lose before they realize they’ve made a mistake?

By: TD

TD — Wed, 06 Oct 2010 21:43:17 +0000

Yeah, we noticed too. The one that’s usually on sale “custom roast” is not as good as “Classic roast” used to be.

Try the breakfast blend. We like it really well.

I can’t stand Maxwell House, ANY roast. I’d rather use the floor sweepings at the Folgers factory.

By: Helen Decker

Helen Decker — Mon, 13 Sep 2010 22:43:43 +0000

Has anyone else noticed the flavor of Folgers coffee? My husband and I are trying out other brands because the flavor is horrible! This is from 3 different cans too, not just one. What’s the problem? We’ve drank Folgers for like 30 years and never had this problem before.

By: Dave

Dave — Fri, 09 Apr 2010 15:09:01 +0000

I noticed the coffee taste is noticably weaker. Now I use more coffee. It also plugs the filter occasionally and makes a mess. Smuckers never should have bought a coffee company.

By: rod

rod — Tue, 23 Mar 2010 02:43:22 +0000

we dont have to retool the equipment..it is an adjustment…same equipment, different settings….and yes, we grind it different and blend it different…whole different recipe than before..

By: ron

ron — Tue, 23 Mar 2010 02:37:38 +0000

The actual recipe changed for the red can folgers…it was a 3 bean blend and is now a five bean blend, creating the same flavor using less beans with the new components…magic?? no… innovative?? yes…

A lot of marketing tests and time and money went in to this new blend….and it is true..same great flavor using less ground coffee!

By: sandy

sandy — Wed, 13 Jan 2010 22:47:51 +0000

so how does folgers get away with it.
4 OZ less and they say it makes more coffee, out and out lie. I like Folgers and routinely purchase it, from Costco, but I’ll look elsewhere NOW since they are incredible liars!!!

By: Debbie S

Debbie S — Sat, 09 Jan 2010 19:21:21 +0000

I got on line to see if I could find a link which talked about the drastic change in flavor which my hubby – a lifetime Folger’s drinker – has noticed. Folger’s coffee has been tasting like flavored water lately, there is no smell or aroma that wafts up to meet his nose. I have to agree with Frank, “It’s as if they took old, expired cans, mixed and repackaged them and figured nobody would notice”. Myself, I drink Tulleys!

By: Frank

Frank — Sat, 19 Dec 2009 00:24:01 +0000

Shrinking may not be the only concern.

I just opened a “can” of Folger’s Classic Roast – the 270 cup size – bought two weeks ago at Safeway. The Best By Date is December 2010.

The vacuum seal was quite intact and I’ve been switching between Folger’s and Safeway’s classic roast. Remember those old Folger’s commercials showing people opening a new can and breathing in the wonderful aroma? Forget it.

There was none when I opened this. I had to stick my nose right into the can to smell anything like coffee. I made a half pot and it tastes like it’s half watered-down – barely palatable.

It’s as if they took old, expired cans, mixed and repackaged them and figured nobody would notice. Anyone else notice this?

I’m taking this back to Safeway tonight and demanding one of their brand instead.

Goodbye, Folger’s. The empty can of Safeway coffee literally had more aroma.

By: Wyatt

Wyatt — Sat, 21 Nov 2009 13:57:59 +0000

PS..and yes, the size is smaller. The container is shorter.