This is why you're broke 
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‘Free’ smart phone game is a shameless money suck

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As always, there’s another scam to separate you from your hard earned money. Only this time, we can stop the madness.

The latest money grab comes from none other than Kim Kardashian, who has partnered with Glu Mobile on Kim Kardashian: Hollywood, a smartphone game where users advance by living the celebrity lifestyle.

In order to go from an E-List to an A-list celebrity, players do things like going to fashion shoots and hanging out with other celebrities.

Yes, it’s vapid, but a lot of online games are. It’s not like there’s any existential meaning to Angry Birds or Candy Crush.

The problem is that people are blowing millions – yes millions – on the game.

The game itself is free but Kardashian and Glu Mobile makes their real money from in-app purchases. Players can buy “koins” to move ahead in the game, and can spend anywhere from $4.99 to $99.99 in one shot.

Estimates put those in-app purchases at $700,000 a day.

Granted, these things are sneaky.

According to the Federal Trade Commission, 84% of “free” games marketed at kids have in-app purchase options.

It recently sued Amazon over in-app purchases made by children.

Kids are clearly playing Kardashian’s game – and scaring mom and dad with the bills.

Author Ayelet Waldman, for example, recently related how her 11-year-old son accidentally spent $120 in two days.

Our advice if your kids play these games is to enable protections so that they can’t make in-app purchases.

Here’s how to restrict purchases on Apple and Android phones.

But I’m going to guess some adults are spending big on in-app purchases, too.

If you’re one of the hem, then you’ve just got to stop.

There is no dumber way to blow money than buying worthless “koins” — or whatever else you’re doing on these games.

Even playing the lottery and gambling leaves you open to the chance of winning something in return. Blow your money on a big screen TV? Not the best idea, but at least you can watch stuff.

What are you going to do with your Kim Kardashian celebrity status? Put it on a resume?

Right now, the “freemium” model — where the game is free but players can buy stuff within the app — brings in 90% of mobile app revenue.

By 2017, mobile apps are expected to generate $70 billion, according to Digi-Capital so this money suck isn’t going away anytime soon.

Unless we all smarten up and stop wasting our hard-earned cash to obtain a worthless status in a worthless game endorsed by someone who…who…I’m sorry, but what exactly does Kim Kardashian do?

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