Comments on: LifeLock CEO on the Today Show

By: Anonymous

Anonymous — Fri, 23 May 2008 21:35:23 +0000

I don’t know that the insurance is that valuable. From an article on the lawsuits: “The services don’t guard against many types of identity theft such as use of a stolen Social Security number on a job application or for medical services, or even the instance of an arrestee giving police a stolen Social Security number to shield his own identity. LifeLock is also being sued in Arizona over its $1 million service guarantee, which the plaintiffs claim is misleading because it only covers a defect in LifeLock’s service, and in California by the Experian credit bureau.”

Given that they admit that there are huge holes in the system (DMV, etc) and that most of what they do can be done for free yourself (fraud alerts on credit reports, do not call list, and opting out of pre-screened credit offers), I am not sure that LifeLock adds any real value. Paying $10 a month for things that can be easily done for free doesn’t seem like that great of a deal.

By: David

David — Fri, 23 May 2008 16:56:37 +0000

I agree Jim, I gladly pay for the service. At $9 a month, I am buying very, very cheap insurance and piece of mind.

By: jim

jim — Fri, 23 May 2008 13:32:57 +0000

Hi Glenn, that’s 0.01% (a hundredth of a percent).

And I’m not exactly sure what you’re asking…

By: Glenn Lasher

Glenn Lasher — Fri, 23 May 2008 13:14:16 +0000

105 out of 1,000,000 is less than 1%. My question would be this: What is the ratio of identity thefts to credit card users for non-customers? Is it appreciably higher?