Who’s buying a next generation system?
There are lots of console owners out there, and a sizable number of them are feeling the lure of the new video game consoles, despite the tepid economy, according to a new survey commissioned by Bargaineering.com.
More than 4 in 10 Americans own some kind of video game console, and plenty of them are planning on upgrading to a shiny new Xbox One, PlayStation 4 or Wii U this holiday season and more than a quarter of those console owners said they were either very likely or somewhat likely to upgrade to one of the new gaming consoles over the next three months. Interestingly, how much money they had coming in didn’t seem to make a difference: Overall, similar numbers planned to pony up the $300 to $500 for a new console regardless of what income bracket they fell into.
Here are some more key findings from our survey.
Game Console Ownership
- A greater percentage of those aged 30 to 49 have game consoles (63 percent) than those aged 18 to 29 (56 percent).
- About as many women (45 percent) as men (44 percent) own video game consoles.
- Adults with some college (50 percent) or a college degree (47 percent) were more likely to own a video game console than those with a high-school or less education (39 percent).
How Likely Are You To Buy?
- More men (20 percent) than women (14 percent) said they were very likely to buy a next generation video game console.
- Of those making less than $30,000 a year, 19 percent said they planned on buying a next-gen console, versus 14 percent of those making $75,000 or more.
- Among gamers ages 18 to 29, a combined 38 percent said they were very or somewhat likely to buy a next generation console in the next three months.
Why Are You Unlikely To Buy?
- Among those who aren’t buying the new consoles, more than twice as many women (20 percent) as men (8 percent) say it’s because they aren’t clearly better than the one they have.
- Nonbuyers ages 18 to 29 (32 percent) were almost twice as likely to cite high price as their reason, versus 30- to 49-year-olds (17 percent).
- Registered Republicans (27 percent) were nearly twice as likely as Democrats (12 percent) to cite high price as their primary reason for being unlikely to upgrade to a new console.
Editor’s note: Percentages may not equal 100, due to rounding.
Methodology: The poll was commissioned by Bargaineering.com and conducted by Princeton Survey Research Associates International of 1,003 randomly selected American adults via telephone interviews conducted by landline (501) and cell phone (502, including 271 without a landline phone). Interviews were done in English from Nov. 7 to Nov. 10, 2013. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.6 percentage points.