Most of us like to tell “fish stories,” and they often include tales about the great deal we negotiated on our new car or truck.
But behind closed doors, many of us obsess that we really paid too much.
At least that’s the conclusion of the first annual TrueCar Buyer Study, which polled more than 3,000 consumers across the country.
Despite all of the pricing information at our fingertips on sites like Kelley Blue Book (kbb.com) and Edmunds.com, it seems many new-car shoppers have no real idea how much the dealer is making in any given deal.
Because of that, 26% of new-car buyers believe they overpaid for their car.
Many of those surveyed guesstimated the dealer makes about 20% profit on the sale of a $30,000 new car. That would be about $6,000.
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