Personal Finance 
8
comments

Participated In My First Paid Focus Group

Email  Print Print  

As you may know, I participated in my very first focus group last night at a company called Observation Baltimore on a home improvement panel. In chatting with the folks who were there, we had a good mix of individual backgrounds from a home ownership perspective, from a handyman-esq perspective, and from an income perspective. Clearly that was done intentionally but it was surprising that even with the diversity on those levels, we had similar experiences when it came to home improvement and the companies we would later talk about.

The Payoff

For our time, we were paid $100 cash for a 90 minute panel plus $10 for parking in the Marriott nearby. When you consider all the other elements involved in the process (online survey, travel), it worked out to be a reasonable rate but not something you could live on (or depend on). One of the guys there was retired so he said he did a few of these a month just for kicks, but it isn’t something he could live on.

Pre-qualification

Before we actually started the 12 person focus group, they must have asked me the same exact questions four different times. The first time was in the email survey I had to answer before I could be qualified to be on the panel. Then they called on two different occasions (this I think was a clerical mistake on their part) to confirm what I had written on the survey. Finally, I had to fill out yet another paper survey when I was waiting for the panel to start. So, at a minimum you have to have the patience to answer the same questions three times.

The Panel

Being on the panel was kind of fun because it was basically twelve people sitting around a table talking to a moderator about home improvement projects, the companies we talked to, our experiences with them, and basically any and all information regarding many of the major brands in the region (Home Depot, Lowes, local companies). Eventually you could tell who the client of the research firm was because we began drilling down into that company, its reputation, and eventually the focus of the research – whether the company should invest in getting a spokesperson.

Would I Do It Again?

I had another unrelated meeting up in Baltimore almost immediately after the focus group at around 7pm so it dovetailed nicely into that. I think that if I didn’t have that meeting, I probably would’ve rather gone home after work than drive 15 minutes up to Baltimore just to participate in a focus group. Don’t get me wrong, the money was nice but my time is much nicer. The key then would be to find research groups located closer to home and thus shave that 30 minutes off the total time spent.

If you want to do this, just do a Google search for “focus group” and your city, state; I just did it with my city, state and found a company nearby without a problem. I would check out their site, research their name and reputation, the last thing you want to do is just put yourself on another junk spam mailing list.

{ 8 comments, please add your thoughts now! }

Related Posts


RSS Subscribe Like this article? Get all the latest articles sent to your email for free every day. Enter your email address and click "Subscribe." Your email will only be used for this daily subscription and you can unsubscribe anytime.

8 Responses to “Participated In My First Paid Focus Group”

  1. mbhunter says:

    I listened to 600 classic rock sound bites a couple of years ago. Kind of fun. That one paid $50. Another one I viewed and commented on Microsoft ads for $75. Those relatively big ones are few and far between, so you’re right that you can’t do it for a living very easily.

  2. Carrie says:

    It does sound fun. Unfortunately I am usually limited to opportunities I can take advantage of with my little kids in tow, which is why I’m all about the CVS shopping and such.

  3. shortening purse strings says:

    I have small children and a 60-hour-a-week job, but where can I get involved with something like that? I live in the boonies and don’t have access to big stores like CVS or Target without a substantial drive. Is there any online stuff like that?

  4. James Mhanusi says:

    I have organized my fellow students wile I was at Mzumbe University called MUSOAHA(Mzumbe University Student Organization Against HIV/AS,now I committed my LL.B.Now i organized a small group of about 10 Children I need support on how to go about finding funders

  5. James Mhanusi says:

    I have organized my fellow students wile I was at Mzumbe University called MUSOAHA(Mzumbe University Student Organization Against HIV/AS,now I committed my LL.B.Now i organized a small group of about 10 Children I need support on how to go about expand that thing.

  6. Dillon Hindermyer says:

    How old do you have to be?


Please Leave a Reply
Bargaineering Comment Policy


Previous Article: «
Next Article: »
Advertising Disclosure: Bargaineering may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.
About | Contact Me | Privacy Policy/Your California Privacy Rights | Terms of Use | Press
Copyright © 2014 by www.Bargaineering.com. All rights reserved.