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Your Take: Ever Research Your Zip Code?

Yesterday, Miranda wrote a post that talked about how marketers are using zip codes [3] to reach new customers. It made me think about the research we’ve done when looking at real estate investments (we dabble a little here and there). One interesting tool I wanted to share with you is ZipSkinny [4]. You give it a zip code and it gives you a ton of demographic data including race, age, gender, but it also includes social and economic indicators. It’s all taken from the 2000 Census, so it’s a little dated but still works quite well I think.

This is probably a light version of what marketers use but probably not that different. 49.3% are in the same home for 5+ years. 28.9% never married, 55% are married, and 9.3% are divorced. You have household income breakdown, occupation (in some broad categories), and even unemployment and poverty. It’s amazing what is available on census alone.

I had two questions – have you ever researched data like this and does it bother you that marketers are using it?

(Credit: Eric Fischer [5])