A design student from Chicago recently launched a fairly ridiculous Kickstarter campaign : He wanted to buy a burrito and graph its “deliciousness.”
With an original funding goal of $8, Noboru Bitoy has blown that target out of the water. As of this post, he’s raised a whopping $1,050, all based on this simple promise:
- “Just how delicious is a chicken burrito from my local Chipotle? I will find & display the answer in a creative presentation!”
Bitoy is hardly the source of “derp” in this story; it’s most definitely the 258 donors who have backed his campaign. Although, to be fair, those who donate $10 are given a sticker, and those who pledge $25 or more get a T-shirt, too.
If anything, Bitoy might just be a Kickstarter genius. He mentions that he’s in no way affiliated with Chipotle. However, after this, they may consider recruiting him for marketing.
The minimum pledge amount on Bitoy’s campaign is $1, and for that amount, he promised to graph the deliciousness of his burrito, and then send “a completed version of the Deliciousness Graphic in a .PDF file.”
Because accountability is important  on Kickstater, Bitoy made sure to list the risks and challenges, which include an order mix-up and his own inability to successfully consume the burrito.
“I might drop the burrito on the floor,” he wrote.
Despite the risks, in less than 24 hours of launching the campaign, Bitoy made it to “400% funding.” Living up to his promise, he headed to his local Chipotle, recorded himself eating the burrito and then declared:
“On a scale of ‘no’ to ‘wow,’ I give it a ‘yum.'”
Because of all of the monetary support he received, Bitoy decided to take the campaign up a notch. He explained in a video post:
- “My next stretch goal is to go skydiving. With the burrito. I’m gonna need $500 to do that…The initial jump…is going to be $229. Then to get it filmed with the videographer is going to be another $140. And I’m gonna need a rental car, because I don’t have a car … I figure it’s going to be around $100, bringing the total to around $485. And I’m also gonna need money for the burrito and the tip as well.”
When that goal was reached, Bitoy decided to take things up another notch.
- “I’m going to try to get into another airplane. A ZERO GRAVITY AIRPLANE,” he writes. “They normally don’t allow burritos onboard. They’ve made an exception for me!”
The quote, “There’s a sucker born every minute” comes to mind here. But, I don’t know, people love curiosities. Maybe Bitoy’s supporters appreciate his creativity. Or maybe a good laugh is worth a buck.
What do you think? Is this completely ridiculous, or ridiculously amusing? Would you donate a dollar to this campaign?