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Are Loyalty Affinity Credit Cards Worth It?

Penn State Credit CardOne of my friends absolutely loves his Penn State-branded American Express card (I think it’s a “skinned” AMEX Blue card) because he gets to earn “points” towards various Penn State-related products and services. An example is the annual Alumni Association Annual Membership which is available for 7,100 points. Sometimes I think he gets amped up seeing Joepa on the face of the card. :)

It made me wonder whether these types of loyalty credit cards are worth it. The ones that most immediately come to mind are the gas station credit cards where you get higher cash back or reward points when you use it at their gas station.

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