Or, “Tips to Keep the Clothing Budget in Check When Someone in Your Family is a Brand Whore.”
Just as some people have specific preferences for food, others have preferences for specific brands of clothing. In your family, this person may or may not be the same person. In ours, my husband is the guilty party on both charges – he’s just not that adventurous of a person. He has specific stores he will shop at for clothing, and specific brands clothing he will buy for himself if left to his own devices. He’s worn the same exact style and brand of jeans for all his adult life – he just buys more of the same exact one when one wears out. All his dress clothes for work are from the same exact store, and they are specific cuts and styles he prefers, all of the same brand.
Is this by definition a bad thing? Not necessarily – if you find what looks good on you, you may want to stick to that style, color, or type. But taken to an extreme, or buying brands simply because they are a specific brand, and you fall prey to spending top dollar on your items when middle or low dollar may work just as well. Slowly but surely, I’ve been expanding his wardrobe specificities, and here’s how.
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