Chase really made a splash a couple months ago with their Blueprint payment program and their headline card with that program was their Slate from Chase card, which replaced their Chase Platinum Card. I thought the Blueprint program was certainly an interesting take on the recent “responsible credit card use phenomenon” that’s taken hold lately, so I wanted to take a closer look at their flagship card.

(Click to continue reading…)

If you’ve been watching any TV, visiting any financially focused website, or have opened a financial magazine or newspaper, you’ve probably seen a Chase ad and information about their “Blueprint” program. They’ve done a huge media push over a program that, while a little innovative, only helps people who are carrying a balance. With the average credit card debt, it’s refreshing to see a credit card company offer up tools to help people pay down debt.

I think there are two reasons they’ve pushed these features out. First, it’s great PR to have a credit card company offer features that help people pay down debt. Second, it’s great business to have a credit card company offer features that help people pay down debt because it means they are less likely to default on it! I read the August 2009 Nilson Report, a credit card industry trade magazine, and it listed Chase has having the most outstanding debt at nearly $166 billion. A good customer is a paying customer, not a bankrupt one.

The Blueprint program has four components: Full Pay, Split It, Finish It, and Track It.

(Click to continue reading…)