Extreme Couponing: The Good, The Bad, and The Ugly
Although I’ve been clipping coupons from my Sunday paper for a while, I just heard about extreme couponing a few months ago. At first it seemed amazing that whole loads of groceries could be bought for less than $50, but at what cost? I was surprised to hear about how much time extreme couponers spend planning each trip. I personally only spend about half an hour each Sunday planning out the week’s menu with my husband and another half hour at the grocery store at the beginning of each week. Here’s my personal view of extreme couponing: the good, the bad, and the ugly.
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Reality television shows are getting more and more “extreme.” Whether it’s families with enough kids to field a football team or people who tip the scales at several hundred pounds, it seems like the television watching public is obsessed with any extreme. The “first” reality show was basically extreme living on a remote island – remember the first season of Survivor? (surprisingly, I’ve never watched a full episode of Survivor, not sure how I avoided it)
For years, I’ve seen all the grocery store coupon sites out there listing wonderful combo deals, how you can get free this and free that, but I never did it because I didn’t want to spend the time it takes to clip, sort, and manage coupons. I didn’t want to try to match them up with the sales circulars and double/triple coupon promotions to get the best deal possible.
If you ever want to learn about consumer behavior, walk through a grocery store. Look at all the labels, how things are positioned, how sales are organized, and you’ll get tremendous insight into how we consume. Ever wonder why grocery stores have sales where they limit the number of products you can buy? You can get five cases of Diet Coke for $10 but you are limited to five cases. If you really wanted ten, all you need to do is buy five, drop them off at your car, and then buy five more in another “trip” five minutes after the first. The reason they “limit” your order is because it creates a scarcity and you’ll end up buying more.


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