It’s the thought that counts.
No truer is this line than in the world of Hallmark cards because those babies are expensive. The paradox of Hallmark cards is that you’re trying to be thoughtful but you’re sending something that’s been printed for mass consumption! Please don’t get me wrong, I have nothing against Hallmark or special occasion/greeting cards in general, other than the price, and I feel that sending one beats not sending one; but if you want to stand out, you can do something unique at a fraction of the price.
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