Everbank Offers $60 Cash Bonus
Bank of America sparked a bit of an outrage (ha!) when they announced a new $5 monthly fee for debit card users and Everbank counters with sixty bucks in bonus cash if you open a Yield Pledge Checking Account before November 30th. One bank announces a $5 monthly fee, another bank offers $5 a month as a cash incentive – can you see where this is going?
Brick and mortar banks can’t compete with online banks on the basics of banking – checking, savings, and certificates of deposits. The finances are what they are. Online banks have lower overhead and so they can pass along some of that in better rates. As of 10/24/2011 Bank of America has a 9 month no-penalty CD yielding 0.30% APY and a 12 month CD yielding 0.50% APY (rates). Everbank’s 12-month CD is 0.80% APY. It won’t wow you but it’s 60% higher.
So if you want to try a checking account that pays you $5 a month, rather than one that dings you $5, think about Everbank.
Clever marketing!


Not all CD early withdrawal penalties are created equal. I’ve long assumed that the standard penalty schedule of 3-months and 6-months was ubiquitous but with recent news that Ally Bank charges a mere 60 days has thrown by world view into disarray! Fortunately, early withdrawal penalties are disclosed in the Truth in Savings document a bank must publish about its bank products. Understanding them is crucial in our economic times and they often take a back seat to the headline interest rate.
Last week, I wrote about how ING Direct and Everbank offered overdraft protection by way of a line of credit, rather than socking you with overdraft fees. I commented, off the cuff and without doing much research, about how online banks are better than traditional brick and mortar banks about overdraft fees because they aren’t as much a slave to meeting their revenue expectations. I figured it’d be a little unfair if I just left it at that, so I took a look at how online banks deal with overdrafts on their checking accounts.
When it comes to interesting and innovative banking products,
In every professional sport, there’s a concept of a “rebuilding year.” These are the years where the team is working on drafting good prospects, building up their young talent, and crafting a competitive championship-caliber team piece by piece. It’s difficult to field a championship team every year for more than a few years, with free agency and everything, so it’s expected that after a few years of stellar performance, you’re bound to have a few leaner years where you’re rebuilding your talent. The good teams do this well, with strong performing rebuilding years, and others do it poorly.
All throughout tax season, from about mid-February to early-April, I received letters from my banks telling me it that I was running out of time to contribute to an IRA. This happens every year because brokers and banks want your business. They want you to open your IRA with them. The letters pitch various products and the most intriguing one I saw this year was a letter from Everbank advertising a high yield IRA.


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