Over the last couple of decades, gift cards have become the gift of choice for many. It’s not hard to see why: They are convenient to give, and recipients often enjoy them more than a gift you’d pick out for them, since it allows them to get what they want.
Gift giving is even easier now, thanks to the fact that it’s possible to send e-gift cards through social media. Over the summer I sent an Amazon gift card to my brother-in-law via Facebook. It was a huge hit, since he loves shopping on Amazon, and we keep up with each other through Facebook. It was the perfect way to send him a birthday gift he could use. But Facebook isn’t the only social media gift source. Now Twitter has gotten into the act, allowing users to send Starbucks e-gift cards to other Twitter users.
But what do e-gift cards mean for etiquette? Do we run the risk of alienating friends and family by sending gifts through Facebook and Twitter?