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Want help reaching your goals? Use a financial incentive

How many times have you set a financial goal, only to quickly fall short? You might start out with good intentions, but after a while you let yourself slide and soon your goal isn’t even on your radar anymore. How can you stay motivated?

According to the founders of stickK, what you might need is a financial incentive.

“I co-founded stickK with two of my professors from Yale,” says Jordan Goldberg, CEO of stickK. “They have done a lot of research related to incentive design, and found that certain nudges, when put into place, can help you reach your goals.”


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