Here’s a classic deal hunter’s dilemma – you see something on big discount and you’re very tempted to buy it because it’s such a good deal. There’s just one problem… you don’t need it now. It’s like seeing all those barbecue grill deals outside Home Depot at the end of the season. Those grills are fantastic deals, but you already have a grill!
Groupons, and discount voucher dealers like them, rely on this very mentality. You see a deal for a dozen cupcakes, or perhaps a massage; but how many of those deals are to places you already go to? How about Restaurant.com vouchers? Those 80% off discounts are pretty incredible, until you realize that you haven’t heard of 99% of the restaurants they sell vouchers to.
The reality is that most of the businesses that use Groupons and Restaurant.com are usually either very new or fairly low demand. What you end up doing is buying a voucher on deep discount for something you probably wouldn’t have purchased at full price anyway. In other words, you aren’t really saving anything. You’re spending when you otherwise wouldn’t have.