In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service…
What that means is that heavy renters will be penalized. It has gotten so big, it made it’s way to the front page of CNN!
Everytime a Netflix customer rents a movie, it costs Netflix a minimum of 78 cents (postage) and so the ones who rent the fewest represent the greatest profit for the company. Well about two to three years ago, Netflix users began noticing that they were getting fewer and fewer DVDs and that different renters were being treated differently.
Check out www.dvd-rent-test.dreamhost.com and you’ll see someone’s analysis of listed DVD wait times for people in the same family.
So when they say “unlimited” they really mean “unlimited if you don’t push them to the limit.”