Your Take 

Your take: Do you trust online reviews?

Do you consider online reviews when making a buying decision, even though they might be 'astroturf'?Do you consider online reviews when making a buying decision?

Most people do. A 2012 Nielsen survey found that 70 percent of global consumers surveyed online trust online reviews, second only to recommendations from friends and family.

Maybe that’s why there’s a cottage industry built around falsifying online reviews to sucker consumers into buying products and services that can’t get good reviews on their own, a practice known as “astroturfing.”

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