Folgers Coffee: Magic Shrink Ray Makes More From Less

I just bought a can of Folgers Classic Roast coffee from Costco and saw one of the most amazing marketing lies ever. I can understand companies that make packages smaller. We all know fuel and food is more expensive and we can accept paying more for the same products. We can understand when companies charge the same price but give you less. They don’t tell you it’s the same size, they just hit it with the shrink ray and are done with it.

Until today, no one flat out lied about it.

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Shrinking Products Mean Inaccurate Unit Prices

With the recent spate of incredible shrinking product sizes, it’s important to double check your grocery store rack labels and their math. I know a lot of people use those white and yellow labels to help decide whether they’re getting a good deal, I use them all the time, but with producers shrinking products, there can often be a mismatch between the label and the product.

For example, Breyer’s recently lowered the size of their ice cream from 1.75 quarts to 1.50 quarts and didn’t change their UPC bar codes. This meant that a 1.75 quart Cookies & Cream had the same bar code as the 1.50 quarter Cookies & Cream. When you combine that with a supermarket staff not advised to change the labeling, you get bad math. Here’s an example:

Breyers Ice Cream

I apologize for the poor image, I took it with my cell phone, but you can make out that the package size is 1.50 quarts (the new, smaller size). The label shows that the retail price is $4.99 and the unit price is $2.85 per quart.

The unit price is actually $3.33 per quart ($4.99 / 1.5) and the $2.85 per quart unit price applies to the older larger version ($4.99 / 1.75).

Grocery stores aren’t trying to trick you into thinking you’re getting a better deal than you are, they simply aren’t paying close attention – but you have to. Stay sharp!


Sallie Mae Reporting Error Lowers Equifax Credit Scores

Oops Sallie Mae Dropped My Equifax Credit ScoreIf you have a student loan from Sallie Mae and recently opted for graduated or extended repayment plans, Sallie Mae probably reported your recent loan payment as a partial payment to Equifax and they marked it as delinquent. If all that happened, your Equifax credit score, one of the most important numbers of your adult life, took a big hit as a result of that reporting error (or “glitch,” as they would say) by Sallie Mae. Sallie Mae, based out of Reston, Virginia, happens to be the largest student lender in the United States and this mistake has caused a significant drop in credit scores, as many as a hundred points!

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