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The Personal MBA

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For those of you interested in getting an MBA or in the process of getting an MBA, like me, then this ChangeThis manifesto is right up your alley. ChangeThis, originally conceived by Seth Godin and put into play by a team of very talented individuals, is about changing the way ideas are spread using “manifestos.”



I have read a handful of them (and I mean to read more) and they’re very good. This manifesto is thirty-three pages long and list forty-two books and periodicals designed to push forth some of the ideas taught in a traditional MBA. The author doesn’t claim to replace a traditional education but this is a good start. Personally, I believe that a classroom education for an MBA is an imperfect educational tool. In business, nothing replaces experience. This opening quote in the document, from Good Will Hunting, personifies what Josh Kaufman’s trying to accomplish with his manifesto:

“You wasted $150,000 on an education you coulda got for a buck fifty in late charges at the public library.” – Will Hunting (played by Matt Damon), Good Will Hunting

Here’s Josh Kaufman’s pitch:

Interested in learning advanced business concepts, but don’t have the time or money for a traditional MBA program? Business schools don’t have a monopoly on worldly wisdom – if you care more about increasing your effectiveness at work than a diploma and a few lines on your resume, the “Personal MBA” is for you.

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One Response to “The Personal MBA”

  1. Amanda says:

    This definately rings true. While I’ve started some work on my MBA, I feel so much more of my knowledge comes from the people I work with. The classroom MBA is great for introducing concepts – but those concepts are worthless unless put to use in the real world. Getting an MBA is often more about upgrading your resume and salary, that just acquiring raw knowledge.


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