United First Financial For Sale?

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One of the most commented posts on Bargaineering is my take on the legitimacy of United First Financial’s Money Merge Accounts (it’s legit in that it works but you’re overpaying for no apparent reason), so I’ve always taken a keen interest in UFF and the state of their programs. Well, I smiled a little when I first read about United First Financial’s last breath on the Fraud Files blog and now the fact that they are being shopped around to private equity groups.

What does this mean for existing users? Stay put until it all shakes out but it doesn’t look great. If you are an existing user and want to stick with it, you want the company to be sold to a private equity group who can infuse additional capital and expertise. Short of additional funding, the company will likely go down. They’ve gone through plenty of layoffs and, according to some, are down to 8 people (from 70). It’s all pointing to a sinking ship.

Personally, I’m glad to see that this business model isn’t sustainable. The Money Merge account is an accelerated mortgage repayment scheme with a software package that costs you quite a bit of money. We’ve all learned, at an early age, that there is no free lunch and there isn’t a magic formula to paying down debt. The more you pay, the faster it gets paid off. The more you pay someone else to help you pay, the slower it gets paid off. It’s that simple.

Do you think they’ll get bought by a private equity firm or go silently into the night?

{ 10 comments, please add your thoughts now! }

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10 Responses to “United First Financial For Sale?”

  1. Evan says:

    Wow 981 Comments on the other post that is insane. I can’t stop reading the comments they are hysterical lol

  2. zapeta says:

    Hey, if its a scam then no reason to be sad to see it go. I just can’t figure out why people would pay money to figure out how to make extra payments to their bank.

    • jsbrendog says:

      the problem with the world, and the reason stuff like this will never go away is because that people are inherently dumb and naive, therefore making them susceptible to the simplest of scams.

  3. Lin Ennis says:

    I read this first on the Fraud Files Blog, and since that’s the same source you’re quoting, we still don’t have much in the way of corroborating evidence.

    I think the business model of non-professional sales people selling high-ticket items is what is not sustainable.

    The argument that anyone can accomplish the same thing on their own doesn’t hold water. Some people can, but not all. Similarly, some people can learn the equivalent of a college degree without going to school. Some can lose weight without Weight Watchers. Some can quit drinking without AA. Some can make a fortune on the Internet without going to a series of $5000 conferences first. But most people benefit from support and accountability, don’t you think?

  4. Calvin says:

    lin, good to see you are still around peddling junk of this nature and claiming not everyone can add and subtract. Are you still selling your BS ebook?

    This company is failing for three reasons:

    1. The housing market tanked. The only people buying this were the idiots. the subprime and over leveraged markets are in the absolute tank, so their core market is gone.

    2. People are figuring out all the hype was nothing but lies. Agents left and right were making claims that the software would pay debt down far faster than any traditional method, but the problem was it doesn’t. The littered the internet with false claims, and we littered the internet with verifiable numbers disproving their claims. While this is related to your point of non-professional workforce, the problem is professional people don’t want to sell this because they know it’s crap and selling something like this can effect their reputation and certifications.

    3. They are bleeding cash. No money is coming in, and maintaining the software and the staff costs money. They’ve laid off most of the company, yet they still can’t make money. They can’t issue refunds (not that they ever planned) even when it’s clear that agents lied to customers at every turn.

  5. Lin Ennis says:

    Hello, Calvin. My comment above was not about math (although compound interest does require more than adding and subtracting), but about the psychological aspects of money management. To repeat my most-salient point:

    “The argument that anyone can accomplish the same thing on their own doesn’t hold water. Some people can, but not all….most people benefit from support and accountability, don’t you think?”

    Some people can stop smoking on their own. Most benefit from help. I don’t know what it takes to stop insulting people, do you?

    • martina_d says:

      Good point Lin,
      most people who make bad comments about some products/people are those who are only by-stander themselves. It is always easy to prejudge about others/other things or pointing fingers.

      Anybody could do anything on their own… right? Just as you said, support is the key, and especially when it comes to money. Why do so many people pay investor advisers? I think they are a scam! Always earning from your money but never lose any… The truth is: The Money merge Account is not just a support tool. Unfortunately, since the “invention” of compound interest simple linear math does not apply when money AND TIME is involved. There are so many banking tricks (legitimate ones) out there that only aid the banks to wealth, while we “poor” people help them with our lack of knowledge. The Money Merge Account does exactly fill a need: IT APPLIES the same BANKING TOOLS BUT to our advantage. Spread sheets and adding or subtracting some numbers are no match for that! Money = function (time, movement)

  6. SallieMae says:


    Calvin was a bit harsh, but anonymity in cyberspace will do that.

    However, I can see his points, as well as yours.

    Help and support come in many forms and at different levels. My beef with UFF is that it costs so much and their limited warranty is a no refund guarantee.

    I’ve looked into your promotion, and at least you don’t rip people off by the thousands and you do offer a money back guarantee.

    • Lin Ennis says:

      Thanks, SallieMae. My beefs with UFF are the same as yours, plus, most of the sales people don’t understand it. Of course, they aren’t required to use or even own the program. I often wonder whether management keeps them in the dark so they’ll drive more people to the presentation or whether, like other MLMs, the worst thing about it is they’ll let anybody (try to) sell it.

      Even I used to be concerned about explaining the technique when I was selling my eBook on the subject. If people understood it, why would they buy my book? But I’ve learned that even if you explain something word-for-word, few people who admire the idea will try it. Fewer still will follow through. And possibly as few as 1% (or fewer) will achieve it.

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