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USPS Offers Real Mail Spam with No Opt Out

It’s no secret that the United States Postal Services makes more money when there are more pieces of mail to deliver. It’s also no secret that they make a ton of money delivering business mail, so it should come as zero surprise that the USPS is now offering [3] a direct mail service to businesses (it’s been live since last April), called Every Door Direct Mail [4]. It lets a business send mail to a “neighborhood” without knowing names or addresses and only costs 14.5ยข a piece. So while the current stamp price [5] is over forty cents, businesses can spam you for a fraction of the cost.

This is the physical world equivalent of spam and you can’t opt out of the service. You have to tell the business you do not want to receive unsolicited mailings!

How are you going to know which businesses are using it? You’ll get unsolicited mail!

How do you opt out? You’ll need to contact each one of them individually. Welcome to your new game of whack a mole.

I find that the best way is to use Catalog Choice [6], since they have a free database of contact information to help make the arduous process just a little easier.

As a business, this idea is brilliant… it just needs a centralized opt out database.

(Photo: icanchangethisright [7])