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Vita Coco Class Action Lawsuit Settlement

Posted By Jim On 05/09/2012 @ 7:10 am In Personal Finance | 6 Comments

What happens when you “misrepresent the health benefits and nutritional content” of your product? You get sued. And then you settle.

That’s exactly what happened to All Market Inc, maker of Vita Coca Coconut Water. They recently settled a class action lawsuit (Fishbein v. All Market Inc. d/b/a Vita Coco) in which they were accused of misrepresentation, so anyone who purchased one of their products between August 10th, 2007 and when the settlement is approved, is entitled to a payment from the settlement. How much you get depends on how much proof you have [3]:

  • Cash Payment With Proof of Purchase: If you have Proof of Purchase, you may receive a check in the amount of the purchase(s) up to a maximum of $25.00 per Settlement Class Member.
  • Cash Payment Without Proof of Purchase: If you do not have Proof of Purchase, you may receive a check in the amount of $6.00 per Settlement Class Member.
  • Product Voucher With Proof of Purchase: If you have Proof of Purchase, you may receive a product voucher with a retail value in the amount of the purchase(s) up to a maximum of $36.00 per Settlement Class Member.
  • Product Voucher Without Proof of Purchase: If you do not have Proof of Purchase, you may receive a product voucher with a retail value of $8.00 per Settlement Class Member.

You can find the claim forms here and you have until July 23rd, 2012 to fill it out.

(Photo: bitchcakes [4])


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[3] how much proof you have: http://www.vitacocosettlement.com/faq#Q6

[4] bitchcakes: http://www.flickr.com/photos/bitchcakes/4632376910/sizes/l/in/photostream/

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