I have to admit, I’m not a loyal shopper whatsoever. I’ll buy what I want from whatever store will sell it to me for the cheapest (I’ll give other considerations like warranty, return policy, etc.) and generally the loyalty plan means very little to me because I don’t want to be tied down to any one store. It doesn’t matter to me that a store will give me 1% of my purchases in store credit or they will give me a purse if I spent $500 (I think Target’s reward plan involves a 20% coupon for every $1,000 spent, that’s crap!), ultimately I will save more by going for the cheapest price than by using a loyalty program. That’s why I didn’t really find the first part of Trent’s post on how to maximize customer loyalty programs  all that useful personally. However, at the end of the post, he talks about the loyalty program he uses and it piqued my interest because I never paid attention to many loyalty programs (and because he mentioned that Borders “neutered” their program).
The only loyalty program I’m a part of is the Southwest Rapid Rewards program. I joined because I could fly from Baltimore Washington International to Islip on Long Island for around $70 and get a free ticket, worth approximately $300 each, after four round trip flights (I fly when they offer double bonus points, which is pretty often since they were trying to grow both airports). For those doing the math at home, that’s a cash positive deal for me. 🙂 That’s probably why I like it so much!
What’s your favorite customer loyalty program? And how good is it?