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Your Take: Would an Engagement Ring from Costco Bother You?

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Diamonds are commodities. They’re rated by organizations on the four “C’s” (clarity, color, cut and carat) and the “value” of the diamond depends on those specifications, nothing else. So why can Tiffany’s charge $16,600 for an engagement ring when a no-name store could only charge six thousand dollars less? (a 2005 ABC News story about this very subject) In my opinion, it’s all in marketing that robin’s egg blue box that Tiffany’s jewelry all comes in.

Nowadays, you can buy an engagement ring from a variety of sources including but not limited to warehouse stores like Costco and online sites like Blue Nile and Amazon.com. You can get them for far cheaper from these sources, but it begs the question… would it bother you if you knew your engagement ring came from a budget big-box type of store?

I think Tiffany’s is the only brand capable of charging such an exorbitant premium (there are a few others but Tiffany’s is the only one everyone knows about). So for many, if it’s not Tiffany’s, then it almost doesn’t really matter where it came from, right?

I’m fairly confident my wife wouldn’t care if the ring came from Costco. (it didn’t, but they were certainly in the running) While I would never receive an engagement ring, I don’t think I’d care about the name of the store listed on the receipt.

How about you? Do you think it changes anything?

{ 53 comments, please add your thoughts now! }

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53 Responses to “Your Take: Would an Engagement Ring from Costco Bother You?”

  1. Greg says:

    If you look at the specs on the diamonds Costco sells, they are far better than most mainstream jewelry stores you’ll find, and at very attractive prices. Most places will sell you a $800 ring for $3000, and you’ll walk away thinking you got a great deal. Costco sells a ring for $3000 that has nearly that much value. So if it bothers you that your ring came from Costco, you’d better not look at the specs on the ring on your finger. Chances are, you paid more and got less.

  2. Rebecca says:

    My engagement ring is from Costco. My husband and I researched for months. We went to numerous jewelers and many of them did not even carry the quality stones and settings that Costco did. My ring was purchased 3 years ago for $3200.00 and it was appraised at $6800.00 a month after the purchase. When I took my ring to a reputable jeweler to have it cleaned, he asked where it came from. I said Costco…wondering what the response would be. He chuckled and said that many jewelers actually purchase pieces of jewelry and/or loose stones from Costco, because the the exceptional quality of the stones. They then remove the stones and remount them in their own signature settings. It made me feel even better about the purchase. I noticed some of you comparing Costco rings with Wal-Mart and Kmart…there is not comparing. At Wal-Mart, Kmart, JcPenney, and in many cases Kay Jewelers, Helzberg Diamonds, and other mall jewelers…you can actually see the inclusions in the stone. Costco rings are colorless, and flawless or flawless to the naked eye and their clarity and sparkle is amazing. If you are against purchasing a ring or any other piece of jewelry from Costco…it is evident that you have not educated yourself properly on your investment and are looking for name instead of true quality.

    • Jenny says:

      My husband bought my ring from Costco for $6,300 and I can see rainbow colors in the diamonds in bright light. Someone said that means they are fake… But I don’t trust that Costco would sell me fake diamonds… Does anyone have any comments about that?

      • kenny says:

        If you want confirmation of your diamonds authenticity…Ignore that someone and visit GIA’s site http://www.gia.edu/reportcheck/ and
        just type in your diamonds GIA report # from your GIA certificate that accompanied your ring.

        hope this helps!

      • kenny says:

        Just goto GIA’s site and type in your GIA report # http://www.gia.edu/reportcheck/

      • kenny says:

        also… Elements of diamond beauty can be described as brilliance (all light returning to the eye), dispersion or ‘fire’ (seen as white light is broken into spectral colors), contrast patterns (contrasting light and dark areas created by the viewer’s reflection) and scintillation or ‘sparkle’ (seen as the diamond, the light source or the observer move).

  3. Erin says:

    Rebecca – I’m curious to hear more from you – as you do have a ring from Costco. I’m in the research stage with my BF right now, and the more I read, the more I am open to a Costco ring. Have you had any trouble taking your ring into local jewelers for any servicing/cleaning/tightening of the setting? That’s my biggest concern.

    Also – to anyone. What is your take on the extended warranties from the jewelers? I feel like they’re kind of a rip-off, but want more thoughts on this for my own sanity. Thanks!

    • Greg says:

      I think the extended warranty really depends on your situation, the cost of the warranty, and what you receive. In my case, I got a very good deal on the warranty. I ended up buying a loose diamond, then having it mounted at a local jewelry store. The service for mounting was going to cost around $40, and for a total of $60 I received a lifetime warranty that includes free rhodium plating as often as I like. (The setting is white gold). So for $20, I get a lifetime of service that would have cost probably $50-60 per occurence. Not a bad deal. My situation may not be the norm, but I would not turn down a warranty out of hand…it could be a great value.

  4. Angie says:

    First off,no matter where you purchase an engagement ring,it is a gift from your heart. Every girl does not expect a little blue box from Tiffany’s.Ask her bestfriend,mom or sister (if u think they can keep quiet of course)what kind of rings she likes. Trust me they will know exactly. Women have conversations about engagement rings ALL THE TIME, especially women in long term relationships.What kind of cut,what kind setting, what kind of metal, the size. She is going to want what she wants and expect you to know exactly what it is. All of this is more important than where is it bought.Costco diamond jewellery is sold for under their appraisal prices they come with a certified appraisal.They are also conflict free,you might want to look into where diamonds come from to learn more about that. Make sure you buy from someplace reputable that is a huge company like Costco,or a jeweller that had been in buisiness for decades.Quality is important.Anyways do what you can to make her diamond dreams come true. Don’t go broke doing it. And,if she can’t respect your finacial boundaries she isn’t the kind you want to marry.

  5. Missy says:

    I got an engagment ring from Costco and I must say my fiancee got a great deal! We had it appriased independently and we scored big going to Costo – he saved money and I got my big beautiful platinum and diamond ring I always wanted.

  6. DBT says:

    Fourteen years ago, when my now husband hinted that he was going to start looking for an engagement ring, I told him to go to Costco. I got a fantastic ring, he didn’t have to spend an arm and a leg and it appraised for twice the amount he paid for it.

    One should buy the best quality he/she can afford. Going into to debt to buy a ring (or plan a wedding) you can’t afford isn’t a good way to start a marriage.

  7. FJ says:

    I work at Costco, and the whole point at Costco is to attract people by offering quality merchandise at the lowest price possible. they do this so people buy memberships, and that’s where costco makes most of its profits. As far as the diamonds they only sell VS2 clarity and I color or better, so no matter what you’re getting quality. The only thing keeping me from buying one there is that I want something unique. that would be my issue with costco or another big company. I know my girlfriend would like to have a big golf ball size diamond ring, but as long as I just say those words that come right before you give the ring she wouldent care if it’s an onion ring (haha Simpsons reference, that’s what Homer gave Marge)

  8. Miriam says:

    I askes my Boyfriend of 12yrs to buy my jewlery at Costco. I did my research and Costco absolutely has quality stones. I compared the 4 “C”s of diamonds with comparison to other jewlers. He brought me home a 1.21 carat diamond and platinum ring tonight that is stunning. Color is “G” and clarity is VS1. The cost was $6234.00. I compared this to other stores, including blue nile and he beat the price by several hundred dollars. The ring came with GIA and IGI certifications which valued the replacement cost at $13,000. I think Costco has very good quality as well as price.

  9. Ed says:

    I purchased a diamond ring at Costco recently because it was priced within my budget and I considered a few things; the design was something that I liked and the price! I shopped around and was about to spend twice as much but since I do shop a lot at Costco I was confident it would be a great choice!… I do have to say…NOT SATISFIED! While the diamond was good and does seem to be of good grade the craftsmanship and attention to detail of the crafter was just very POOR! I, without a doubt went the extra mile in trying to find the same ring at other Costcos and even though I dove to 4 different ones I was shocked to find the same POOR craftsmanship! 5 out of the 7 rings I looked at had the center diamond set completely crooked and the other 1 has the marques pigeon toed – NOT SET CORRECTLY! Given the FACT that I drove over 400 miles between these “few” Costcos that had them in stock I was very disappointed that the buyer of Costco did such a poor job in making sure that their supplier meat the minimum guidelines for such a standard task as setting the stones correctly. I took the ring to a few retailers and they where quick to find the center stone not only set crooked but also incorrectly with one corner of the four lower that the other three. I then called Costco Corporate office and found they where fast about assisting me with sending a few more directly to my closest Costco after explaining my ordeal and excessive driving in what seemed to have turned into an endless project. Look everyone… I’m posting this because it was a total waste of my time and I’m not arguing that their diamonds are bad or good…WHAT I’M UPSET ABOUT IS THE FACT THAT SOMEONE IS NOT MAINTAINING A STANDARD IN CRAFTSMANSHIP TO MAKE SURE WHAT THEY ARE SELLING IS NOT CRAP! In the box it says “INSPECTED BY JM”! That brings me to the example in the movie Tommy Boy with Chris Farley where he says “Hey, if you want me to take a dump in a box and mark it guaranteed… I will. I got spare time. But for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from me”….
    Thanks Costco for the waste of my time! And if you guys are going to be selling diamond rings lets just think for a while and make it a common scene to have a the tools of the trade and make sure that you guys have a loupe! All jewelry places have one just like all mechanics have a 10mm wrench! FYI don’t be surprised if the rings Costco is selling are made in China! Like I told Costco representatives… Would you like to buy a car that the hood is crooked even if the engine purrs… its like WTF!

  10. Matthew says:

    I just bought my engagement ring at Costco. It cost me $4,350.00 with tax. It’s a 1.03 carat diamond. Color is an I, the clarity is VS1, the cut was Excellent and it came in a 950 platinum setting. The replacement value from GIA and IGI was $10,950.00. I did a plethora of research over the past 6 months and couldn’t a ring close to that price of the same quality.

    If your girlfriend complains about the ring coming from Costco, tell her you would gladly take the ring back to Costco and buy her a smaller diamond of less quality from a jewelery store.

  11. Sibyl says:

    I’d only be bothered if my ring came from Costco, if Costco sold blood diamonds. I cannot find any literature at the store or on their website with information about where they source their diamonds. Does anyone know?

  12. Samantha says:

    I knew we were about to become engaged, I begged him not to do anything silly, no matter where your ring comes from, it is the ring for you, it is a symbol of love. However, the little girl in me sreams, “Oh my god !!!! I have a Tiffany!!!!” I’m so happy my man went over the top!!!

  13. Nicki says:

    I have a ring from Costco… I begged my husband to go there. I have a diamond appraised for 9k that we got for 3k. We purchased a setting at Jared that I wanted. Because the setting came from them, they routinely inspect the setting and the prongs every six months. Makes no difference where the diamond came from….They guarantee their setting not the diamond. I highly recommend costco for those who want way more diamond for their money!

  14. Robbie says:

    Doesn’t bother me a bit. I am the proud fiance’ of a beautiful Costco engagement ring. I wanted a gemstone as my center stone and found Costco to have the best available and the price was great…I wanted the most ring for the buck and Costco fit the bill. Robbie

  15. judy says:

    Actually the engagment ring on my finger is from costco…..Absolutely stunning…and I dont care where its from other than the fact that its from the man I am going to spend the rest of my life with. Thats whats important not the name behind it or the pricetag


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